Ahem... smell? Well, looks like Dimension Films has gone one step ahead in digital technology by presenting Robert Rodriguez's SPY KIDS: ALL THE TIME IN THE WORLD, in the revolutionary 4D experience with Aromascope!
Now what exactly is Aromascope? Here's how it works:
With each individual admission ticket, kids and parents will also receive an Aromascope card that is free of charge with easy-to-read numbers outlined. As the numbers flash on the movie screen, the audience will rub the corresponding number on their card. When each of the 8 aromas are unleashed, you will get to experience a special moment in the movie and be transported into scenes in SPY KIDS 4. This revolutionary fun attraction will takes the audience beyond sight and sound, and into a symphony of scents as the movie is coming to life.
Additionally, here's what Robert Rodriguez had to say about the latest cinematic experience.
“Families are going to love the interactivity of this new addition to the movie going experience. And best of all, you won’t have to pay extra for 4D Aromascope, which will be provided to every theater whether it be 2D or 3D.”
Bizarre, but kinda interesting. I wonder whether we get to expose such unique 4D Aromascope cinematic experience at our local cinema in the future.